This assignment required us to create a presentation showcasing the prototyping and work we had done for our client, who aimed to rebrand their digital image and address their 'pain point' using UI/UX principles. We were tasked with creating and presenting a design proposal that combined all the steps and processes we took to make the final product for the client.
For this assignment, I created a PDF using Adobe InDesign to illustrate the steps I took to recreate the doctors' portal for American Oncology Network Inc. (AON). I started by identifying their pain point, which was the doctor's lack of knowledge on the drugs that benefit the company economically, and choosing the ones they are already aware of, instead of learning and selecting the new ones. Then, I presented them with a solution, and finally offered my idea of running a pop-up ad in the corner when physicians go to prescribe or order medicine for their patients to ensure they pick the best possible drug for both the patients and the company. I then created a mock-up using Adobe Dreamweaver as a run-through of what the new software would look like with the updated suggestions, allowing their company to benefit both financially and by taking care of their patients by choosing the most beneficial drug.
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